Miralax – when you have all the pretty women in beautiful clothing tell us how gentle your product is perhaps you should have them standing somewhere else besides THE BATHROOM.
If these women are, indeed, using Miralax the commercial makes it look like they are afraid to leave the safe confines of the one room in the house that they probably wouldn’t end up embarrassing themselves in. That does not give me any sort of confidence in the gentleness of your product. In fact, it makes me wonder if their wardrobes are break-a-way.
Did you learn NOTHING from the tampon people? Put them on horses, swimming, on dates. Show us the freedom that comes from regular Miralax usage.
And then tell me why I am doing your advertising agency's job for them!